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Rising from a hay field in the southern section of Montgomery, Alabama, in the mid-1950s, the majestic Normandale Shopping City epitomized the excitement and growth of post-World War II America.
Normandale became nationally renowned as an innovative, all-in-one retail mecca for shoppers seeking quality fashions and merchandise. The shopping center's legendary sales promotions included visits from Miss America and a Major League Baseball hero, as well as the annual appearance of Santa in Loveman's gigantic upstairs display window.
Documented with more than 400 images (including dozens of previously-unpublished photos from iconic Alabama photographers Paul Robertson Sr. and John Engelhardt Scott), The Golden Age of Normandale is a nostalgic, egalitarian time warp to an era when life was simpler but still exciting.
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